Website Audit & Copy
The Task
Complete website content overhaul and redesign
The Process
Content and design audit including brand voice, competitor, and keyword analysis, and application of UX/UI principles
The Results
Brand aligned website with improved SERP ranking
Product Research & Copy
The Task
Create engaging, brand-aligned product listings that convert
The Process
Market, product, and keyword analysis, and Etsy SEO
The Results
Shop launch by end of Q1 2025 including 5 listings and 8 orders
Multi-Channel Content Audit
The Task
Identify opportunities to increase brand awareness and engagement, nationally
The Process
Content gap analysis on owned and non-owned channels including competitor and keyword research analysis
The Results
Brand relevant keyword opportunities and related content ideation
Emily Newby Creative 